2016 was an epic year for Fatcake.
Backtrack. In 2014, our tiny team worked our asses off creating a dynamic sizzle reel for a TV show about a subject matter we’re very passionate about – the future of the ocean. We used our own resources, our own money, our own skills, and our own minds to come up with something that we think deserves to be on the air – a story that needs to be told.
Once we were done with the siz, we partnered with the good folks at Asylum Entertainment and together, we witnessed this seed of an idea get bought and go straight to an 8-episode order. It’s home? National Geographic Channel. It don’t get much better than that childhood dream. So, early in 2015, we all scooted down to the Gulf of Mexico to make the show and it’s going to air in February 2016. Big Fish Texas. Not only are we so proud of this undertaking, we are encouraged. We are hopeful about the way things are moving in our world and we are here to partner. To create. To share. To – simply put – make good TV.
For Fatcake, our past defines our future. On the production front, we’ve done big reality/non-scripted shows – The Amazing Race, America’s Next Top Model, and Jerseylicious to name just a few. We’ve worked for industry giants like Harpo and been to Africa to make a documentary about Oprah opening her girl’s leadership academy that aired on ABC. We’ve ran multiple shows at once, managing millions of dollars. We’ve made history at Discovery with an ahead-of-its-time foodie TV show that let Misty host, direct, produce and write (they’d never let on-air talent helm like that before Craving Adventure). We’ve delivered to almost every major cable outlet. We’ve built and structured movies, docs, tv series, pilots, sizzles and presentations from the ground up. We know every scrap there is to know of that behind-the-scenes world. This year alone, we’ve been spending a lot of time in the Middle East, helping pull together a ground breaking new talk show with humanitarian Zainab Salbi – a force to be reckoned with – for Discovery International. All in Arabic PS. As well as a stint in Singapore putting together a series of branded commercials for The Financial Times.
Which brings us to today. Right now. The TV world is changing. The way people view content is moving in such a different direction than it was a few years ago. So, it’s time to change with them. Go with the flow. Digital. On-line. Virtual reality. Millennial. International. Transmedia. Brand Integration. These are the words that populate the conversations we have every day with our Fatcake partners. These are the words to focus on in 2017. So, that’s what we are going to do – Investigate. Dig deeper. Ask the questions. Get to the truth – and entertain along the way. New frontiers, if you will.
That said, see you out there. And, if you have something we might dig (knowing our past), send it along. We are ears wide open always.
If it’s a story worth telling, we can tell it.